Summer campaign - King of Reach

Campaign and landing page redesign proposal. Made with Ai image generator and layout based on the brand's brand book. The concept: Everyone knows the feeling of summer. The cold refreshing drinks in hand after a warm day. The moment everything just clicks into place. But no one really stops to think about how those things got there. That’s what sparked this idea. While most people are out enjoying the season, King of Reach is the one working in the background, making sure premium goods show up right where it needs to. The drinks, the snacks, the brands people know and love, delivered on time, to the middle of everywhere and nowhere. This campaign is a way to tell that story, to show the unseen effort behind summer. The miniature workers represent King of Reach, the people, systems, and coordination behind every delivery. They’re a metaphor for the brand’s reach, speed, and precision, making summer possible in airports, on ships, and even in the most unexpected places. Because someone has to make summer chill.